Murmansk became the leader in popularity growth among travelers, where the number of bookings almost doubled (+91%). In winter and early spring, the city attracts tourists with the opportunity to see the Northern Lights, visit the nearest ski resorts and taste the unique Arctic cuisine with venison and seafood delicacies. It is also convenient to get from the capital of the Arctic to another popular tourist location — the village of Teriberka on the shores of the Arctic Ocean.

Kostroma, located in the north—east of Central Russia, is in second place in terms of the increase in bookings. Of Russia. The number of orders increased by 80% year-on-year. Kostroma enters the Gold Ring Russia attracts tourists with its monuments of wooden architecture, unusual museums and a large number of winter festivals and holidays. Kolomna, a city near Moscow known for its architecture and unique crafts, became the third fastest growing tourist interest in the first quarter of 2025. The number of bookings in the city has increased almost one and a half times (+47%).
The top 10 in terms of bookings growth also included settlements located near popular ski resorts: Dombay and Arkhyz in Karachay-Cherkessia (+ 38% and + 32%, respectively), as well as Sheregesh in the Kemerovo Region (+33%).
Top 10 tourist destinations by increase in bookings in Q1 2025 (year to year):
Most bookings for tourist accommodation in the first quarter were made in Moscow — 17% of all bookings in Russia. The top three also included Saint Petersburg (9% of all bookings) and Kazan (3%).
Russians most often booked hotels and mini—hotels for travel in January-March (75% of all bookings). The average trip duration was 2 days, and the average check was 5,000 rubles per night.